Centre Stage - Stetson

Centre Stage - Stetson

As it did in 1865, Stetson today embodies the resourceful, authentic, and diverse American spirit. Rich in history, the story of Stetson continues in step with the journey of America.


Founded in 1865, Stetson was born from the spirit of the West and grew to become an American icon. John B. Stetson’s friendly gesture towards a wayward traveller on the new frontier gave birth to what is now known, the world over, as the “cowboy hat.” Ever since, Stetson has been a global leader in headwear, a trusted household name around the world, and has become standard equipment for rugged cowboys and western aficionados everywhere.


Stetson continues to create quality products that are built to last and have deep roots in the American tradition. We have a strong appreciation for objects that are made well and products that get better with age. We still craft our hats using much of the same techniques as old John B. did over 150 years ago – with an eye towards meeting the needs of the future generations of frontiersmen, pioneers, industrialists, and enthusiasts. 



VitaFelt hats, which are exclusively available from Stetson, are especially durable and hardwearing hats that win people over through exceptional comfort. As these hats are made from premium sheep’s wool, they meet the needs of even the toughest outdoor enthusiasts. Thanks to their integrated UV filter and water-resistant qualities, these foldable hats, which can also be rolled up, protect you from harmful sunshine. VitaFelt can adjust to different temperatures to ensure a pleasant feeling on your head during different weather conditions.

Look out for our new summer collection of Stetson coming soon to all M/V boutiques.